In today’s high-tech world, digital mediums play a massive role in our lives. One of the modern digital business environment’s essential features is being multi-channel. Establishing an influential presence in those channels which provide contact with potential customers becomes a vital business challenge.
The increase in the number of mobile users worldwide, nearly six billion users at present, has established Mobile Business Applications as an indispensable marketing channel for all businesses, irrespective of their size or industry. Here are some statistics that prove why mobile apps are essential for businesses now:
- 44.69 % of the world’s population has smartphones today
- The USA has 272.6 million smartphone users in 2020 compared to 62.6 Million in 2010. A Staggering 435% increase in the number of smartphone users over the past ten years
- By 2025, 72% of all internet users will solely use smartphones to access the Web.
While many business owners might still think that developing an app is too expensive or an unnecessary investment and having a website or a Facebook page is sufﬁcient to attract and get in touch with their customers, a mobile app has demonstrated exceptional benefits for many businesses. An app can help a company engage with and build their customer base, drive sales, and improve their reputation in the market.
Here are the top 5 reasons why you should have your mobile app for your business:
An App Increases Your Brand’s Visibility
The first step towards increasing the visibility of a brand is by improving your business’s availability and reachability. According to a study, mobile users in America spend more than two hours every day on their mobile screen, of which nearly 86% time is spent on various apps. While only a few hand-picked applications make up the bulk of this total usage, users have to scroll and scan their device to find the apps they’re looking for. Being “present” in the app section can be highly advantageous for your business. As the users’ minds unconsciously register every image and text, such as the app icon, it comes across —just like the large billboards you see every day on your way to work.
This way, the mobile app creates your business’s sense of presence to the customer by being available at their fingertips and establishing your brand as an accessible, open, frequently approached entity in the market.
An App Complements Your Social Media Presence
One of the essential things an app offers to consumers is awareness of and communication with your brand, just like the other social channels. But an app is a step better than social sites. It allows you to create a unique environment that can contain all the features similar to a social media channel but at the same time increases the frequency of customer’s exposure to your brand and to reaffirm the users’ intention to make a purchase. This is why mobile apps are considered an effective strategy for promoting and building brands.
For instance, you can run polls, conduct surveys, enable users to report errors, and so on. You can also use the personalization tools for sending push notifications about exclusive promotions and special discounts.
An App Allows You to Shape Your Customers’ Buyer Journey
Mobile apps offer a unique way to keep your customers engaged with your brand. It can be done by offering exceptional features that are more engaging than Web. Apps can help potential and current customers engage and continue to engage with your business. More specifically, an app acts like a gentle reminder that pulls your customers back to your business.
More specifically, an app provides a way for businesses to collect, analyze, and leverage customer data. Analyzing information such as customer preferences and behavior helps you improve and define how customers interact with your brand by offering information at their fingertips and making it more convenient for them to browse and shop your products. This unique ‘walled-garden’ environment created by the app allows your business to add value to your interactions and establish lasting connections with your customers. And more significantly, the more often customers engage and interact with your brand, the more likely they will be to buy your product and service.
An App Offers a Perfect Way to Build Customer Loyalty
It is vital to make a real and genuine connection with your customers to foster brand loyalty. And a mobile app offers the most efficient way to do just that. The mobile app creates direct communication between the business and the customer. By enhancing the accessibility of the products and services, an app adds value to the customer’s interaction with the brand through a high-quality user experience.
An App can Become Your Most Effective Marketing Channel
In terms of marketing, Personalization has been the buzzword for quite some time. Customers prefer personalized communication over general marketing communication for apparent reasons.
An app enables businesses to leverage user profile information and distinctive interaction insights to offer unique engagement with every customer in real-time. Moreover, with an app, brands can create a direct marketing channel with consumers through push notifications.
The increasing number of mobile users worldwide firmly establishes the fact that having a mobile presence has become a necessity for every business. Building a mobile app is a profitable venture that can yield massive returns as your business gets constant exposure, increases your chances of gaining new customers, and achieving repeated conversions.
Siyana Info Solutions is an innovative and renowned iOS and Android mobile application development company building advance IT solutions using cutting-edge technologies since 2015. They design & develop custom mobile apps appreciated for impeccable design, flawless functionalities, and highly interactive UI/UX. Get in touch with Siyana Info Solutions today to build the perfect Mobile App for your business!